desert speed.
timeless tradition.
industry innovation.
With eleven camels competing across the GCC including in the four most prestigious races, Al Haboob Racing is embracing innovation and creating Saudi Arabia’s first globally recognized brand in camel racing, while remaining dedicated to honouring its rich cultural heritage.
11
9
$79.1M
175k
PIONEERING A NEW ERA FOR THE NATION’S MOST CELEBRATED SPORT.
founders
Safwan Modir and Omar Almaeena are combining the most distinguished camels, each renowned by their outstanding race pedigrees, with the industry’s best trainers in the kingdom of Saudi Arabia. The are known as best friend duo behind Netflix’s top show, CAMEL QUEST.
Guided by Vision and ASPIRATIONS
To be a pioneering force in camel racing, celebrated for excellence and innovation, and inspiring the next generation of enthusiasts.
head trainer
Hamad bin Al-Khattab
Hamad bin Al-Khattab, our esteemed Head Trainer, brings unparalleled expertise and dedication to Al Haboob Racing. With a deep understanding of camel physiology and performance, Hamad meticulously guides our training programs, ensuring each camel reaches its peak potential.
veterinary consultant
MARGREET VOERMANS
Dr. Voermans is a highly accomplished and uniquely qualified veterinarian, holding dual board certifications in veterinary surgery and sports medicine—the only specialist of this kind in the Middle East and the Netherlands. With a robust foundation spanning over a decade of advanced training, including six years of veterinary school followed by four years of specialized surgical training and an additional four years dedicated to sports medicine, Dr. Voermans has built an extraordinary career in equine and camel veterinary care.
A NEW ERA IN CAMEL RACING
Partnering with the Kingdom of Saudi Arabia’s first officially recognized camel racing team offers a unique opportunity to align with an untapped, emerging global sports phenomenon. By supporting this initiative, you can enhance your brand image and reach new audiences.
CELEBRITY ENDORSEMENT
Increase brand awareness and visibility by leveraging the overall exposure of our in-house network of talent as well as the individual deliverables outlined for each.
BRANDING + MERCHANDISE
Showcase your brand on our racing materials and camels, reaching a diverse and engaged audience at races and beyond. Partner with us to create exclusive team-branded merchandise, offering your brand additional exposure through apparel, accessories, and memorabilia.
MEDIA + CONTENT
Gain international exposure alongside our media coverage as the industry’s first camel racing team. Integrate your brand’s narrative into our influencer marketing campaigns and the production of our documentary highlighting our journey.
IRL EVENTS + EXPERIENCES
Collaborate with us on an activation at one of the races or take ownership of your own activation area within one of an activation we produce. Host key clients and consumers at one of our exceptional experiences or hospitality suites.
Upcoming Events
Ready to Race!
Thrilled to announce our upcoming race schedule! Each event offers a chance to showcase our elite camels and a valuable opportunity for our partners and sponsors. Join us as we compete in the world’s most prestigious events.
dec 24
rumah, saudi arabia
KING ABDULAZIZ CAMEL FESTIVAL
jan 25
riyadh, saudi arabia
KING SALMAN CAMEL FESTIVAL
apr 25
al ula, saudi araiba
THE AL ULA CUP
aug 25
taif, saudi araiba
HRH CROWN PRINCE CAMEL FESTIVAL
Contact US
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