Paul Pogba Joins
Al Haboob Camel Racing Team
Al Haboob Camel Racing Team has made history by welcoming Paul Pogba, FIFA World Cup Champion, football superstar, and global cultural icon, as both Ambassador and Shareholder. It is a defining moment not only for Al Haboob but for camel racing itself, a sport rooted in Arabian heritage and now stepping into the international spotlight.
From Heritage to Global Reinvention
Camel racing is one of Arabia’s most treasured traditions, with roots stretching back centuries into Bedouin life. For generations, it was a sport of the desert, tribal, communal, and deeply cultural. In recent decades, however, camel racing has begun to transform. Robot jockeys have replaced child riders, arenas have been purpose-built, veterinary science has raised standards of care, and advanced training regimens have introduced precision and discipline.
Despite these advancements, camel racing has remained largely regional. It lacked the visibility, storytelling, and cultural crossover needed to capture international attention. This is exactly the gap Al Haboob intends to fill: taking a desert legacy and turning it into a global cultural movement.
The Founders Behind the Storm
Al Haboob was founded by Saudi creatives and entrepreneurs Safwan Modir, known as SAFF, and Omar Almaeena, known as OMZZ. Already established in fields such as film, production, and finance, they expanded their vision with a bold new venture: the world’s first licensed professional camel racing team.
Their creation is more than a team; it is a platform designed to blend heritage with innovation. Even the name reflects this ambition. A haboob is a desert storm, powerful, fast, and impossible to ignore. The team’s emblem, three camel heads framed by storm-like lines, symbolizes unity, strength, and speed. Their goal is not only to win races, but to redefine how camel racing is seen, spoken about, and remembered.
Why Pogba Matters
Paul Pogba’s arrival gives this mission a global dimension. Born in France to Guinean parents, Pogba rose through the youth academy of Le Havre before joining Manchester United at just 16 years old. After becoming a star with Juventus, where he won four consecutive Serie A titles, Pogba returned to Manchester United in a record-breaking transfer. In 2018, he lifted the FIFA World Cup with France, cementing his place as one of the most influential midfielders of his generation.
But Pogba is more than a footballer. He is a cultural figure who moves effortlessly between sport, music, and fashion. His partnerships with Adidas, Gucci, Pepsi, and Amazon reflect his influence beyond the pitch. With more than 60 million social media followers, Pogba speaks directly to a young, global audience. He represents creativity, resilience, and cultural crossover, values that align perfectly with Al Haboob.
Pogba as a Driving Force
For Al Haboob, Pogba’s involvement goes deeper than an endorsement. As a shareholder, he has a genuine stake in the team’s future, from its storytelling and media strategy to its community programs. As ambassador, he becomes a bridge between cultures, introducing camel racing to audiences who may be discovering it for the first time. His presence makes the sport not only relevant but aspirational.
The Team of Experts
Behind Al Haboob is a lineup of specialists bringing professionalism to camel racing. Legendary Omani trainer Abu Al Khattab provides decades of experience and Bedouin wisdom. Dr. Margreet Voermans, a Dutch veterinary surgeon specializing in equine sports medicine, introduces scientific care, recovery, and welfare protocols unprecedented in the sport. Together, they ensure that Al Haboob’s camels are prepared and cared for like Olympians.
Global Reach and Cultural Power
Pogba’s arrival amplifies Al Haboob’s credibility as both a sporting and cultural enterprise. Global sponsors and media outlets that once overlooked camel racing are beginning to pay attention. His reach across Europe, Africa, and the Middle East creates immediate opportunities for partnerships in fashion, lifestyle, wellness, and mobility. For fans, Pogba’s name draws attention to a sport that is fast, intense, and visually captivating.
The Road Ahead
The long-term vision for Al Haboob is bold: the creation of the world’s first professional camel racing league. A structured competition with governance, transparency, and international recognition would transform the sport into a platform comparable to global leagues in football, basketball, or Formula 1. Pogba’s involvement as both shareholder and ambassador ensures he will play a central role in building this future.
More Than a Sport
Perhaps most importantly, Pogba’s story resonates with Al Haboob’s own. Both embody reinvention. For Pogba, injuries and career transitions demanded resilience and adaptability. For Al Haboob, stepping into a sport long seen as niche required boldness and vision. Together, they prove that heritage is not static but alive, capable of evolving while keeping its soul intact.
With Pogba on board, Al Haboob has entered a new era. From the racetracks of Riyadh to the fashion capitals of Europe, camel racing is being reborn. It is no longer only about speed and endurance; it is about identity, culture, and the power of reinvention. And in Paul Pogba, Al Haboob has found the perfect partner to carry that storm to the world.