Al Haboob Closes
2024/2025 Season
Al Haboob Camel Racing Team (اﻟﻬَﺒُﻮب) has concluded the 2024/2025 racing season, drawing a line under a year that combined disciplined preparation, competitive results, and growing cultural resonance. For the first licensed professional camel racing team in the world, the season was about more than race outcomes; it was a demonstration of how heritage can be preserved while presented in a way that is modern, structured, and globally relevant.
Al Wathba Final Festival — Race 8 — First Place
The 2024/2025 season also underscored the importance of narrative. Al Haboob approached every race not just as a competition but as a story to be told. Coverage was designed to make the sport accessible without diluting its traditions. Cinematic highlights, contextual notes, and consistent documentation ensured that even those new to camel racing could understand the stakes and appreciate the discipline behind each run. As a result, audience growth was steady across both on-ground and digital platforms. What was once a sport familiar only to insiders has begun to resonate with new generations, reframed as a modern expression of Gulf heritage.
Closing the season does not mean slowing momentum. Al Haboob has already shifted focus to the 2025/2026 campaign, entering a pre-season phase that will include intensive training blocks, equipment validation, and a detailed review of programs and processes. Calendar planning is underway, with an emphasis on aligning competitive entries with cultural and commercial activations that will further amplify the team’s presence. The objective is clear: to build on the discipline and consistency of this year while raising both competitive and cultural stakes in the next.
The announcement also comes at a time when Al Haboob is broadening its influence beyond the racetrack. With global attention drawn by its cinematic identity and partnerships; including the recent entry of World Cup winner Paul Pogba as ambassador and shareholder. The team is increasingly positioned as a cultural platform as much as a racing operation. Victories on the track matter, but so too does the ability to tell stories, engage communities, and shape the perception of camel racing on a global scale.
The 2024/2025 season proved that camel racing, when approached with professionalism and vision, can capture attention far beyond the desert. For Al Haboob, the lessons of this year will carry forward: that discipline is as important as speed, that heritage can live within modern frameworks, and that credibility is built not only in victories but in the systems and values that underpin them.
As the dust settles on this season, one truth stands clear. Al Haboob is no longer simply a participant in the sport; it is setting the benchmark for how camel racing can be run, presented, and experienced. With its foundations in heritage and its eyes fixed firmly on the future, the team enters the next season not just as competitors but as cultural pioneers. The storm has gathered, and its force is only beginning to be felt.
See you next season.